VALUE PROPOSITION TEMPLATE

GEOFF MOORE

GEOFF MOORE’S VALUE PROPOSITION TEMPLATE

FOR	[your target customer]
WHO	[statement of need or opportunity]
OUR	[product/service name]
IS	[product category]
THAT	[statement of benefit]

Geoff Moore’s Value Proposition Example

For freelance writers who have trouble getting their clients to pay on time, our software package tracks past-due payments and sends automated reminders so you can spend your time earning money, not tracking it down.

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